A pioneering effort from award-winning caterer Amadeus, has seen the Genting Arena ended up being the very first UK arena to go ‘cashless’ across its food as well as beverage Camiseta Kashima Antlers concessions.
Trialled at the Arena in may last year as well as introduced in November, the effort was embarked on in a quote to boost speed of service for its customers, without compromising on quality. As part of the cashless drive, Amadeus eliminated money from all EPOS tills on F&B concessions to motivate clients to pay by card (contactless or chip as well as pin), with one mobile POS money till per concession in reserve just in situation clients might not pay by card.
Prior to the initiative, 70% of F&B transactions were being paid for in money – considering that November 2017, this has minimized to just 20%, with 80% of transactions being made on card. This has resulted in less queuing as well as a much better client experience with cashless payments speeding up every deal by around 20 seconds.
Annie Monnox, general manager for Amadeus at the Genting Arena, said:
At a normal event at the Genting Arena, Amadeus serves as much as 15,000 customers in a 90-120 minute window before the primary act – so we requirement to make sure we are doing whatever possible to make sure effective as well as quick service. The Camiseta Selección de fútbol de Uruguay results of the cashless effort have been phenomenal Camiseta River Plate as well as clients have truly embraced the change.
Guy Dunstan, general manager for the Genting Arena, added:
We all understand the British like to dislike a queue (!) however at the Arena, we are dedicated to minimizing waiting times as well as using the very best pre-show experience possible. Amadeus have assisted us to accomplish this, as well as get clients back to enjoying their event quicker.
Due to the success of the Genting Arena going cashless across its F&B concessions, Amadeus will be rolling out the cashless design to its sibling venue, Arena Birmingham, as well as other NEC group venues later this year.
Check out SVB’s interview with Genting Arena’s person Dunstan on the internet at:
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