The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner as well as will activate at fan watch celebrations around the world, excluding China.
The partnership was part of the league’s official introduce in its teams’ markets over the weekend of April 27–28, which included a Camiseta Selección de fútbol de Francia online event in Allen, Texas, that served Camiseta Leeds United as a house match for the Dallas Fuel. starting in 2020, the league’s 20 teams will begin play within their house markets. games are currently staged at Blizzard Arena in Burbank, California.
ABI as well as Bud Light will likewise activate their sponsorship at the Overwatch League’s 2019 Grand Camiseta Manchester United Finals, the place as well as date of which is expected to be revealed soon.
“Partnering with a brand like Bud Light as well as the AB InBev household of brands enables us to continue to reach fans in new as well as interesting ways,” stated Brandon Snow, chief revenue policeman of Activision Blizzard Esports Leagues. “We’re extremely happy to be working with a business that discovers value in bringing fans together to celebrate the extremely finest in competitive entertainment.”
“Our business has a long history of aligning ourselves with fantastic sports partners as well as Overwatch league definitely fits that bill,” stated João Chueiri, senior vice president of consumer connections advertising at AB InBev. “Bud Light was one of the early adopters of esports with our Bud Light Esports All-Stars program years back as well as we are excited to broaden our footprint with the premier esports residential or commercial property in Overwatch League. This partnership provides us with an chance to engage with a new section of legal-drinking-age fans as well as line up our brands with one of the most interesting esports properties available right now.”
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